HAPIVERI Magazine

George Lucas's Media-Mix Strategy: Applying Film Business to Video Marketing

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

The Mythic Structure of 'Star Wars': Applying Story Design to Video Production

The Mythic Structure of 'Star Wars': Applying S...

One reason George Lucas's 'Star Wars' series is loved worldwide is the classical mythic structure beneath it. From childhood, Lucas was strongly drawn to television serials such as 'Flash Gordon'...

The Mythic Structure of 'Star Wars': Applying S...

One reason George Lucas's 'Star Wars' series is loved worldwide is the classical mythic structure beneath it. From childhood, Lucas was strongly drawn to television serials such as 'Flash Gordon'...

Visual Technology and Cross-Genre Direction: An Analysis of Wilder’s Craftsmanship

Visual Technology and Cross-Genre Direction: An...

At the heart of Wilder’s visual technique was the belief that “showy shots distract the audience from the story.” Especially in his later work, he avoided moving the camera or...

Visual Technology and Cross-Genre Direction: An...

At the heart of Wilder’s visual technique was the belief that “showy shots distract the audience from the story.” Especially in his later work, he avoided moving the camera or...

Learning Video Direction from Shusuke Kaneko: Applying Cross-Genre Planning to Production

Learning Video Direction from Shusuke Kaneko: A...

A Driving Force of the J-Horror Boom: The Ju-On Series Opened New Forms of Fear Explore the path that established new expressions of fear in horror and created the cultural...

Learning Video Direction from Shusuke Kaneko: A...

A Driving Force of the J-Horror Boom: The Ju-On Series Opened New Forms of Fear Explore the path that established new expressions of fear in horror and created the cultural...

A Legacy in Film History: Yasujiro Shimazu's Films and Their Lineage

A Legacy in Film History: Yasujiro Shimazu's Fi...

Yasujiro Shimazu, one of the directors who supported Japanese cinema's golden age, was born in 1897 and left more than eighty works before his death in 1945 at the young...

A Legacy in Film History: Yasujiro Shimazu's Fi...

Yasujiro Shimazu, one of the directors who supported Japanese cinema's golden age, was born in 1897 and left more than eighty works before his death in 1945 at the young...

Yoichi Takabayashi: The Honjin Murders and Sayuri Ichijo: Following Desire — A Fusion of Mystery and Eros

Yoichi Takabayashi: The Honjin Murders and Sayu...

Cinema has different expressive methods for each genre. Yet Yoichi Takabayashi skillfully combined the seemingly opposing elements of mystery and eros to build a distinctive visual world.

Yoichi Takabayashi: The Honjin Murders and Sayu...

Cinema has different expressive methods for each genre. Yet Yoichi Takabayashi skillfully combined the seemingly opposing elements of mystery and eros to build a distinctive visual world.