HAPIVERI Magazine

George Lucas's Media-Mix Strategy: Applying Film Business to Video Marketing

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

>George Lucas: The Maverick Who Changed Film History with *Star Wars*

>George Lucas: The Maverick Who Changed Film Hi...

George Lucas (born 1944) is an American film director, producer, and screenwriter who left an enormous mark on the film industry from the second half of the 20th century into...

>George Lucas: The Maverick Who Changed Film Hi...

George Lucas (born 1944) is an American film director, producer, and screenwriter who left an enormous mark on the film industry from the second half of the 20th century into...

The Color Beauty of Masaki Kobayashi's Kwaidan: Applying the Direction of Fear to Video Production

The Color Beauty of Masaki Kobayashi's Kwaidan:...

What comes to mind when you hear the words horror film? Sudden screams, dark ruins, splashes of blood? There is a film that perfects a fear within stillness, distinct from...

The Color Beauty of Masaki Kobayashi's Kwaidan:...

What comes to mind when you hear the words horror film? Sudden screams, dark ruins, splashes of blood? There is a film that perfects a fear within stillness, distinct from...

Shinya Tsukamoto's Film Techniques: Bringing Handheld Camera Work and Sound into Video Production

Shinya Tsukamoto's Film Techniques: Bringing Ha...

If you have seen a Shinya Tsukamoto film, its camera work is probably one of the first things that catches your eye. His films, including his landmark Tetsuo: The Iron...

Shinya Tsukamoto's Film Techniques: Bringing Ha...

If you have seen a Shinya Tsukamoto film, its camera work is probably one of the first things that catches your eye. His films, including his landmark Tetsuo: The Iron...

The Origins of Shinya Tsukamoto: His Independent Filmmaking Beginnings and Influences

The Origins of Shinya Tsukamoto: His Independen...

Director Shinya Tsukamoto has created a distinctive visual world within Japanese cinema. The origins of his filmmaking go back to childhood. Fond of drawing and creating stories from an early...

The Origins of Shinya Tsukamoto: His Independen...

Director Shinya Tsukamoto has created a distinctive visual world within Japanese cinema. The origins of his filmmaking go back to childhood. Fond of drawing and creating stories from an early...

Kinji Fukasaku's Film Philosophy: Directorial Aesthetics and the Realism of Violence

Kinji Fukasaku's Film Philosophy: Directorial A...

If you have seen a Kinji Fukasaku film, perhaps the first thing imprinted on your memory is its dynamic camera work. The Battles Without Honor and Humanity series in particular...

Kinji Fukasaku's Film Philosophy: Directorial A...

If you have seen a Kinji Fukasaku film, perhaps the first thing imprinted on your memory is its dynamic camera work. The Battles Without Honor and Humanity series in particular...