HAPIVERI Magazine

George Lucas's Media-Mix Strategy: Applying Film Business to Video Marketing

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

The Mythic Structure of 'Star Wars': Applying Story Design to Video Production

The Mythic Structure of 'Star Wars': Applying S...

One reason George Lucas's 'Star Wars' series is loved worldwide is the classical mythic structure beneath it. From childhood, Lucas was strongly drawn to television serials such as 'Flash Gordon'...

The Mythic Structure of 'Star Wars': Applying S...

One reason George Lucas's 'Star Wars' series is loved worldwide is the classical mythic structure beneath it. From childhood, Lucas was strongly drawn to television serials such as 'Flash Gordon'...

George Lucas's Digital-Cinema Innovation: Applying Visual Technology to Corporate Video Production

George Lucas's Digital-Cinema Innovation: Apply...

One of George Lucas's greatest influences on cinema was his innovation in special-effects technology. In 1975 he founded the special-effects studio Industrial Light & Magic (ILM) within Lucasfilm and had...

George Lucas's Digital-Cinema Innovation: Apply...

One of George Lucas's greatest influences on cinema was his innovation in special-effects technology. In 1975 he founded the special-effects studio Industrial Light & Magic (ILM) within Lucasfilm and had...

>George Lucas: The Maverick Who Changed Film History with *Star Wars*

>George Lucas: The Maverick Who Changed Film Hi...

George Lucas (born 1944) is an American film director, producer, and screenwriter who left an enormous mark on the film industry from the second half of the 20th century into...

>George Lucas: The Maverick Who Changed Film Hi...

George Lucas (born 1944) is an American film director, producer, and screenwriter who left an enormous mark on the film industry from the second half of the 20th century into...

Brian De Palma's Social Influence: The Legacy of a Master Who Changed Film History

Brian De Palma's Social Influence: The Legacy o...

<p>The upheaval of American society from the late 1960s through the 1970s is deeply inscribed in Brian De Palma's cinematic world. Coming of age during the Vietnam War, he addressed...

Brian De Palma's Social Influence: The Legacy o...

<p>The upheaval of American society from the late 1960s through the 1970s is deeply inscribed in Brian De Palma's cinematic world. Coming of age during the Vietnam War, he addressed...

Brian De Palma's Visual Techniques: The Distinctive Style of a Visual Magician

Brian De Palma's Visual Techniques: The Distinc...

<p>Alfred Hitchcock's influence is unavoidable when discussing Brian De Palma's visual style. De Palma's admiration is clear and active, to the extent that he publicly declared himself the only filmmaker...

Brian De Palma's Visual Techniques: The Distinc...

<p>Alfred Hitchcock's influence is unavoidable when discussing Brian De Palma's visual style. De Palma's admiration is clear and active, to the extent that he publicly declared himself the only filmmaker...