HAPIVERI Magazine

George Lucas's Media-Mix Strategy: Applying Film Business to Video Marketing

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

Shusuke Kaneko's Horror Direction: Applying Composition and Lighting to Video Production

Shusuke Kaneko's Horror Direction: Applying Com...

In the early twenty-first century, Japanese horror created a worldwide boom. One central presence was the 'Ju-On' series by director Shusuke Kaneko. Known as an innovator in tokusatsu cinema, Kaneko...

Shusuke Kaneko's Horror Direction: Applying Com...

In the early twenty-first century, Japanese horror created a worldwide boom. One central presence was the 'Ju-On' series by director Shusuke Kaneko. Known as an innovator in tokusatsu cinema, Kaneko...

Makoto Shinkai's Visual Aesthetics: Emotional Landscapes in Light and Shadow

Makoto Shinkai's Visual Aesthetics: Emotional L...

Director Makoto Shinkai is known for breathtakingly beautiful landscapes and meticulously detailed background art. In his films, natural elements such as light, shadow, water, and sky sensitively express the story's...

Makoto Shinkai's Visual Aesthetics: Emotional L...

Director Makoto Shinkai is known for breathtakingly beautiful landscapes and meticulously detailed background art. In his films, natural elements such as light, shadow, water, and sky sensitively express the story's...

Lessons from Your Name: Bringing Time and Emotion into Animated Video Production

Lessons from Your Name: Bringing Time and Emoti...

Released in 2016, Your Name is one of director Makoto Shinkai's defining works and a huge hit that left its mark on Japanese animation history. It tells the love story...

Lessons from Your Name: Bringing Time and Emoti...

Released in 2016, Your Name is one of director Makoto Shinkai's defining works and a huge hit that left its mark on Japanese animation history. It tells the love story...

Makoto Shinkai's Visual Expression: Applying Color and Composition to Video Production

Makoto Shinkai's Visual Expression: Applying Co...

Makoto Shinkai is a Japanese animation director known for meticulous visual beauty and emotionally rich stories. Born in Nagano Prefecture in 1973, he grew up surrounded by abundant nature, and...

Makoto Shinkai's Visual Expression: Applying Co...

Makoto Shinkai is a Japanese animation director known for meticulous visual beauty and emotionally rich stories. Born in Nagano Prefecture in 1973, he grew up surrounded by abundant nature, and...

Learning from Miwa Nishikawa’s The Long Excuse: Applying Loss and Renewal to Video Production

Learning from Miwa Nishikawa’s The Long Excuse:...

Released in 2016, The Long Excuse is a film directed by Miwa Nishikawa and adapted from her own novel. It tells a moving story of human loss and the renewal...

Learning from Miwa Nishikawa’s The Long Excuse:...

Released in 2016, The Long Excuse is a film directed by Miwa Nishikawa and adapted from her own novel. It tells a moving story of human loss and the renewal...