HAPIVERI Magazine

George Lucas's Media-Mix Strategy: Applying Film Business to Video Marketing

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

The Mythic Structure of 'Star Wars': Applying Story Design to Video Production

The Mythic Structure of 'Star Wars': Applying S...

One reason George Lucas's 'Star Wars' series is loved worldwide is the classical mythic structure beneath it. From childhood, Lucas was strongly drawn to television serials such as 'Flash Gordon'...

The Mythic Structure of 'Star Wars': Applying S...

One reason George Lucas's 'Star Wars' series is loved worldwide is the classical mythic structure beneath it. From childhood, Lucas was strongly drawn to television serials such as 'Flash Gordon'...

A Symphonic Poem of Dreams and Reality: Themes in Minnelli’s Work and His Influence on Film History

A Symphonic Poem of Dreams and Reality: Themes ...

The defining theme of Minnelli’s work is the struggle between dreams, or fantasy, and reality. In his musicals, the music and dance sequences themselves create dreamlike time detached from the...

A Symphonic Poem of Dreams and Reality: Themes ...

The defining theme of Minnelli’s work is the struggle between dreams, or fantasy, and reality. In his musicals, the music and dance sequences themselves create dreamlike time detached from the...

The Fusion of Music and Image: Vincente Minnelli's Revolution in Musical Direction

The Fusion of Music and Image: Vincente Minnell...

Minnelli excelled at connecting story, music, and dance sequences seamlessly in musical films. While songs often pause the narrative in other musicals, singing and dancing in Minnelli's work frequently extend...

The Fusion of Music and Image: Vincente Minnell...

Minnelli excelled at connecting story, music, and dance sequences seamlessly in musical films. While songs often pause the narrative in other musicals, singing and dancing in Minnelli's work frequently extend...

The Art of Sound and Music: The Aural Appeal Supporting Hawks's Films

The Art of Sound and Music: The Aural Appeal Su...

The overlapping dialogue mentioned repeatedly is one of the most famous features of Hawks's films. Before Hawks, Hollywood conversations generally had one person finish speaking before the next began. Hawks...

The Art of Sound and Music: The Aural Appeal Su...

The overlapping dialogue mentioned repeatedly is one of the most famous features of Hawks's films. Before Hawks, Hollywood conversations generally had one person finish speaking before the next began. Hawks...

A Magician of Sound and Music: Hitchcock's Techniques for Directing Suspense

A Magician of Sound and Music: Hitchcock's Tech...

Hitchcock established a method of increasing tension by contrasting silence with sudden noise. In Sabotage (1936), only the audience knows that a boy is carrying a time bomb. Repeated sounds...

A Magician of Sound and Music: Hitchcock's Tech...

Hitchcock established a method of increasing tension by contrasting silence with sudden noise. In Sabotage (1936), only the audience knows that a boy is carrying a time bomb. Repeated sounds...