HAPIVERI Magazine

George Lucas's Media-Mix Strategy: Applying Film Business to Video Marketing

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

George Lucas's Media-Mix Strategy: Applying Fil...

One of George Lucas's greatest innovations in film business was recognizing early the importance of character merchandising rights and using them strategically. During production of the first 'Star Wars,' Lucas...

The Mythic Structure of 'Star Wars': Applying Story Design to Video Production

The Mythic Structure of 'Star Wars': Applying S...

One reason George Lucas's 'Star Wars' series is loved worldwide is the classical mythic structure beneath it. From childhood, Lucas was strongly drawn to television serials such as 'Flash Gordon'...

The Mythic Structure of 'Star Wars': Applying S...

One reason George Lucas's 'Star Wars' series is loved worldwide is the classical mythic structure beneath it. From childhood, Lucas was strongly drawn to television serials such as 'Flash Gordon'...

George Lucas's Digital-Cinema Innovation: Applying Visual Technology to Corporate Video Production

George Lucas's Digital-Cinema Innovation: Apply...

One of George Lucas's greatest influences on cinema was his innovation in special-effects technology. In 1975 he founded the special-effects studio Industrial Light & Magic (ILM) within Lucasfilm and had...

George Lucas's Digital-Cinema Innovation: Apply...

One of George Lucas's greatest influences on cinema was his innovation in special-effects technology. In 1975 he founded the special-effects studio Industrial Light & Magic (ILM) within Lucasfilm and had...

Shinji Higuchi's Special-Effects Expression: Applying Planning and Filming to Corporate Videos

Shinji Higuchi's Special-Effects Expression: Ap...

Born in 1965, Shinji Higuchi entered the film industry immediately after high school as an assistant sculpting monster suits for 1984's The Return of Godzilla. This was a golden age...

Shinji Higuchi's Special-Effects Expression: Ap...

Born in 1965, Shinji Higuchi entered the film industry immediately after high school as an assistant sculpting monster suits for 1984's The Return of Godzilla. This was a golden age...

Director Shinji Higuchi's Creative Range: Applying Animation and Live Action to Video Production

Director Shinji Higuchi's Creative Range: Apply...

Shinji Higuchi's life in moving images extends far beyond special effects. He entered film in 1984 as an assistant creating monster suits for 'Godzilla,' later joined Hideaki Anno and others...

Director Shinji Higuchi's Creative Range: Apply...

Shinji Higuchi's life in moving images extends far beyond special effects. He entered film in 1984 as an assistant creating monster suits for 'Godzilla,' later joined Hideaki Anno and others...

Lessons from Director Shinji Higuchi’s Major Films: Applying Special Effects and Composition to Video Production

Lessons from Director Shinji Higuchi’s Major Fi...

Shinji Higuchi became widely known in special effects through his work as special-effects director on the three Heisei-era *Gamera* films made from 1995 to 1999. Teaming with director Shusuke Kaneko...

Lessons from Director Shinji Higuchi’s Major Fi...

Shinji Higuchi became widely known in special effects through his work as special-effects director on the three Heisei-era *Gamera* films made from 1995 to 1999. Teaming with director Shusuke Kaneko...